Our client, a leading creative production company based in New York, is seeking a Creative Strategist to drive our brand positioning and market research. This role requires expertise in creative production, fashion, and luxury, along with a strong understanding of consumer behavior, to define and reach the target audience effectively.
The Creative Strategist will work closely with the art director, designers, and creative team to develop insights-driven concepts that shape the brand’s visual and strategic direction.
Responsibilities:
Conduct market research, analyzing industry trends to refine brand positioning.
Gather and interpret data feedback to shape strategy and messaging.
Identify and define the target customer, understanding their behavior, motivations, and preferences.
Develop brand positioning strategies that align with business goals.
Collaborate with the art director and design team to translate strategy into compelling visual concepts.
Work cross-functionally to ensure a consistent brand narrative across all campaigns and content.
Proven experience in creative production, fashion, and luxury industries.
Strong analytical skills to assess market trends, consumer insights, and competitive landscapes.
Ability to translate data into strategic brand positioning and creative concepts.
Excellent collaboration skills to work across multiple teams and disciplines.
This is an exciting opportunity for a strategic thinker with a creative mindset to make a significant impact in the fashion and luxury space. Apply today to join a dynamic and innovative team!
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