Job Description

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

The Opportunity

At Designer Brands, we believe in the power of self-expression—and that starts with our people. As a  Sr. Specialist, Influencer Marketing/Partnerships , you’ll be at the forefront of shaping how our brand shows up in the world. This is more than a marketing role—it’s a chance to build authentic relationships, spark cultural conversations, and drive real impact through influencer storytelling.

You’ll lead the charge in crafting and executing influencer strategies that elevate our brand, connect with diverse audiences, and drive product performance. If you’re passionate about the intersection of fashion, culture, and digital innovation, this is your moment.

What You’ll Be Doing

Strategy & Vision

• Design and implement influencer strategies that align with brand, product, and business goals.
• Set clear objectives for brand awareness, relevance, and long-term growth through influencer partnerships.

Relationship Building

• Cultivate strong, authentic relationships with influencers, talent agents, and managers.
• Identify and onboard new creators who align with our brand voice and values.
• Stay ahead of trends to surface fresh, inspiring partnership opportunities.

Campaign Execution

• Lead end-to-end campaign management—from planning and product delivery to execution across DSW channels.
• Collaborate with cross-functional teams (social, creative, media, etc.) to amplify influencer content across platforms.
• Ensure seamless integration of influencer content into broader marketing initiatives.

Performance & Innovation

• Monitor and report on campaign performance and key metrics.
• Use data and cultural insights to refine strategies and propose new, innovative approaches.
• Act as the go-to expert on influencer marketing across the organization.

What You’ll Need

Core Skills

• Deep passion for social media and influencer culture; always in-the-know on trends and emerging voices.
• Strong organizational skills and attention to detail.
• Confident communicator with the ability to represent the brand externally.
• Strategic thinker with the ability to execute independently and juggle multiple priorities.
• Proficiency in Microsoft Outlook, Excel, PowerPoint, Airtable, and Google Drive.

Mindset & Approach

• Curious, proactive, and resourceful—always looking for ways to grow and improve.
• Collaborative spirit with a knack for building strong internal and external relationships.
• Comfortable navigating ambiguity and driving clarity in fast-paced environments.

Qualifications

Required Experience

• 3+ years in influencer marketing, ideally within a digital marketing or influencer agency.
• Proven track record managing multiple influencer campaigns and creators simultaneously.
• Strong network of influencer and agency relationships.
• Solid understanding of the digital and social media landscape, especially as it relates to content creators.

Education

• Bachelor’s degree required, preferably in Marketing, Advertising, Business, or a related field.

Perks and Benefits You’ll Enjoy! 

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at .
• Stride with Flexibility: We offer hybrid and remote work opportunities , giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.

Job Tags

Similar Jobs