Mod Op, a leading insights-driven marketing agency, is seeking an experienced B2C communications professional to join our dynamic public relations (PR) team. This is an opportunity to work with well-known B2C companies in the CPG and consumer lifestyle spaces.
In this role, you’ll be a key part of the team, leading client communication, driving strategy and working together with a team to secure media coverage on behalf of our clients. You’ll also be an integral part of our new business development strategy, supporting pitches for new B2C PR engagements.
Responsibilities
Develop relationships with clients, providing guidance and driving strategic direction
Act as a source of knowledge on the general consumer and consumer tech industries, supporting team members and clients
Build relationships with media and proactively pitch targeted outlets, including broadcast, print and new media
Work collaboratively with team members to develop and implement successful PR campaigns
Oversee the development of media materials, including press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
Lead in brainstorming sessions to develop strategic/creative thinking for clients
Mentor team members; aid in upskilling with respect to key PR strategies and tactics, including but not limited to, media relations, thought leadership and executive visibility, and awards and speaking programs
Oversee 2-3 direct reports, assisting in the development of goals, delivering annual reports and providing regular check-ins
Assist in the research and development of new business proposals
8+ years of prior work experience in B2C PR, including agency experience
Experience working at or on behalf of consumer brands, securing coverage with national, business and trade media
Strong understanding of the PR process, the news media landscape, and what ‘makes’ a story
B2C PR background with knowledge of corporate PR and crisis management
Experience measuring the ROI of communications activities
A passion for storytelling and a proven track record of securing earned media coverage
Deadline-driven with the ability to manage multiple projects and teams simultaneously
Superior people and communication skills, both verbal and written
Strong organizational and time management skills
Team player who works well under pressure
Thrives in an environment of flexibility and change
Ability to demonstrate creativity and innovative thinking
Ability to build relationships internally and externally, interfacing at all levels
Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!
Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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